SD Business Journal recognizes young leaders making an impact in San Diego County

SAN DIEGO, Calif., (August 30, 2024) – San Diego County Credit Union® (SDCCU®), one of Southern California’s largest locally-owned financial institutions, is proud to announce that SDCCU Senior Vice President of Business Development & Community Relations, Heather Diamond, was named among San Diego Business Journal’s forty influential leaders under forty. The award recognizes outstanding young leaders who are positively impacting their organization and the San Diego community.

Diamond was selected for her intense pride and passion for her work, which drives her to approach each community partnership through a lens of community improvement. Her leadership and influence in San Diego is affecting positive change in the community. Diamond participates in all of SDCCU’s signature events, including the SDCCU Super Shred Event, SDCCU Stuff the Bus, Lift Up Literacy and Full Bowls to name a few.

In 2023, Diamond led SDCCU’s launch of its inaugural Lift Up Literacy book drive campaign, in partnership with the San Diego County Library (SDCL), to promote literacy throughout San Diego County. The campaign collected 11,058 books to help increase access to reading through SDCL’s 33 branches, five kiosks and Free Little Libraries. SDCCU also helped raise over $483,972 for Rady Children’s Hospital during the iHeart Rady Children’s Giveathon in December 2023 where Diamond and a team of SDCCU employees were in studio answering phones during the Giveathon. Diamond also led an integrated effort to deliver financial resources to the community, and since 2020, Diamond and her team have presented more than 750 webinars to nearly 15,000 attendees on a variety of topics designed to improve financial health through SDCCU’s Financial Wellness Wednesdays program.

“We couldn’t be happier that Heather was selected for this honor,” said Teresa Campbell, SDCCU president and CEO. “Heather’s dedication positively impacts her team, SDCCU and the entire community through her innovative ideas and commitment to excellence. We are incredibly grateful to have her as a core member of the SDCCU team.”

Diamond joined SDCCU as Business Development and Community Relations Manager in 2018, bringing with her nearly a decade of experience in marketing, business development and communications. She was promoted to Vice President, Business Development and Community Relations in 2021, and in 2022, elevated to Senior Vice President. Diamond earned her master’s degree in Management from San Diego State University and her bachelor’s degree in Marketing from Colorado Mesa University.

SDCCU is one of the nation’s top credit unions and ranked a top five credit union in California by Forbes in 2023. SDCCU proudly serves the financial needs of customers in Southern California counties, including Imperial, Los Angeles, Orange, Riverside, San Bernardino, San Diego, San Luis Obispo, Santa Barbara and Ventura. SDCCU has assets of over $13 billion, more than 437,000 customers, over 40 convenient branch locations and 30,000 surcharge-FREE ATMs. SDCCU provides breakthrough banking products that meet the demands of today’s lifestyle and delivers banking services that save customers money. SDCCU is leading the way, offering FREE Checking with eStatements, SDCCU mobile banking, mortgage loans, auto loans, Visa® credit cards and business banking services. Federally insured by NCUA. Membership required. Equal Housing Opportunity. NMLS #580585. For more information, visit www.sdccu.com.
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