Financial Advisor Profile

Larry Price

Financial Advisor, SDCCU Investment Services - CA Insurance LIC# 0B02076

About Me

I began my career in sales working for a Fortune 500 company. After six years had gone by, I realized I wanted to leverage my skills to help people. I left the company and shifted into financial services and accepted a position at MetLife. It was at MetLife where I became a student of the industry. Initially I focused on insurance products, but it was in 1995 I realized that I wanted to become a holistic financial advisor and I subsequently obtained my FINRA Series 7 and 63 licenses. Since then, I have spent the majority of my career working in banks and credit unions. I was drawn to the community feel and strong member relationship that SDCCU offered and I found my permanent home with SDCCU Investment Services in 2012.

Originally from the Los Angeles area, I love sports and can often be found cheering on the Dodgers or the USC Trojans. I have resided in the Temecula/Murrieta area since 2002 and enjoy the outdoors and exploring the local trails on my electric bike. Most importantly, I am proud of my three talented daughters, all of whom have finished college and are now helping people in their own way by pursuing careers in education, nursing and sales respectively.

What Makes Me Different

I am down to earth, straightforward and have a passion for helping people. Many people feel overwhelmed and intimidated with their finances. I listen and make sure my clients are comfortable every step of the way. The recommendations I make are tailored to meet your needs. Whether it’s planning for a secure retirement, developing a strategy to pay for your child’s college education or simply getting a second opinion about your current investment options, I can help you create a roadmap and a disciplined approach to investing with the goal of reaching your financial objectives.

Education & Professional Certifications

• FINRA Series 6, 7 and 63 licenses held through LPL Financial
• CA Insurance LIC# 0B02076

Branches Served

Murrieta, Temecula and Temecula North

Services Include

Comprehensive Financial Planning
Wealth Management
Retirement Analysis
Life Insurance & Long Term Care Planning
Small Business & Corporate Retirement Plans

Services Include

Comprehensive Financial Planning
Wealth Management
Retirement Analysis
Life Insurance & Long Term Care Planning
Small Business & Corporate Retirement Plans

Check the background of investment professionals associated with this site on FINRA's BrokerCheck.

Securities and advisory services are offered through LPL Financial (LPL), a registered investment advisor and broker-dealer (member FINRA/SIPC). Insurance products are offered through LPL or its licensed affiliates. San Diego County Credit Union and SDCCU Investment Services are not registered as a broker-dealer or investment advisor. Registered representatives of LPL offer products and services using SDCCU Investment Services, and may also be employees of San Diego County Credit Union. These products and services are being offered through LPL or its affiliates, which are separate entities from, and not affiliates of, San Diego County Credit Union or SDCCU Investment Services. LPL Financial Registered Representatives associated with this site may only discuss and/or transact securities business with residents of the following states: (Depends on Advisor(s) Registration* AR, CA, CO, CT, FL, GA, HI, IA, ID, IL, IN, KS, LA, MA, MD, NC, NJ, NM, NY, OH, OK, PA, SC, TX, VA, VT and WA. Securities and insurance offered through LPL or its affiliates are:

Not Insured by NCUA or Any Other Government Agency

Not Credit Union Guaranteed

Not Credit Union Deposits or Obligations

May Lose Value

Your Credit Union (“Financial Institution”) provides referrals to financial professionals of LPL Financial LLC (“LPL”) pursuant to an agreement that allows LPL to pay the Financial Institution for these referrals. This creates an incentive for the Financial Institution to make these referrals, resulting in a conflict of interest. The Financial Institution is not a current client of LPL for brokerage or advisory services. Please visit https://www.lpl.com/disclosures/is-lpl-relationship-disclosure.html for more detailed information. LPL Financial Form CLS.